BOOK ‘the a-z of visual ideas’

‘Ideas are the content, execution is the style.’

Alan Smithee, designer (BOOK ‘the a-z of visual ideas’ P8)

 

‘You simply can’t avoid a great idea.’

Schway Whar, designer

 

‘It’s thrilling that an idea you’ve created in your head can explode like fireworks in the heads of others.’

Rose Tang, artist

 

‘When a brilliant idea connects to a viewer it’s like a tenpin bowling “strike”. It would be great if it made that noise too.’

Schway Whar, designer

 

‘A great idea draws your mental mind picture in the minds of other people.’

Rose Tang, artist

 

How to engage passers-by :

Switch the viewers’ mindset -> ambush -> brainjack

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